A diary in RUBY pink
In March 2020, RUBY approached us about creating their annual diary together. The plan was to launch that September. A nationwide lockdown paused the project, leaving four months to bring it to life once work resumed.
Made together
We worked with RUBY creative director Deanna Didivich on the internal layouts, signature pink cover and gold foil details. The result was a diary made in New Zealand using paper from recycled coffee cups.
A page from the archive
The 2021 collaboration brought two creative businesses together around a practical object used every day. This is a look back at that project and the material choices behind it.
Photography: RUBY. Behind the scenes: Kalsey Jay.