Why material choice mattersmore than you think.

Why material choice mattersmore than you think.

by Matt Genefaas

Choosing aluminium wasn’t about aesthetics alone. Every shelf we make is aluminium, whether left in its natural finish or powder-coated, because it delivers longevity, performance, and quiet reliability.



Quiet by design

Aluminium allows us to design slim shelving with slim profiles and crisp lines that timber can’t achieve.

The result is shelving that feels lighter in a space, even when it’s doing heavy lifting.
Powder-coated in considered tones, it sits quietly in the background rather than competing with what you’re displaying.It doesn’t follow trends or age poorly.
It just works, year after year.

FOLD Display Ledge — 600  →

 


 

Engineered for real use

Unlike common flat-pack materials, aluminium won’t warp, swell or crack over time.

It handles heat, humidity, weight and daily use without sagging or failing.
Unlike MDF and laminated boards that rely on coatings and fillers, aluminium is solid throughout, delivering lasting strength and stability over time.


FOLD Wavy Shelf — 350, 500, 750 + 950  →



Designed to need less

Nothing to look after. Nothing to replace.


Aluminium doesn’t need sealing, oiling or special care. It won’t absorb moisture, stain easily, or deteriorate with cleaning.
A simple wipe is all it takes to keep it looking considered and clean. That means less upkeep, fewer replacements, and shelving that keeps its original finish without effort.


FOLD Layout Shelf — 400 + 800 →

 


 

This is why we chose aluminium. A material that stays straight, feels visually lighter, and performs without fuss. Designed to handle daily use, resist wear over time, and quietly do its job without demanding attention.

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